{"title":"Matcha Tea","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eOur matcha is sourced directly from Japan and chosen with care — assessed for flavour first, alongside colour, texture and overall balance. The result is matcha that’s smooth, vibrant and full of character.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"house-matcha","title":"House Matcha","description":"\u003cp\u003eMatcha is a fine powder made from ground, shade-grown green tea leaves, known for its umami flavour, vibrant colour and unique energy-boosting properties.\u003c\/p\u003e\n\u003cp\u003eWe source our House Matcha from trusted Japanese tea producers who share our commitment to quality. Their expertise lies in selecting the finest young tea leaves, then skilfully blending them to give this Matcha its vibrant green colour, fresh, vegetal character and enough depth of flavour to shine through milk.\u003c\/p\u003e\n\u003cp\u003eDelightfully sweet with a delicate umami finish, it's the perfect base for a smooth, creamy Matcha latte.\u003c\/p\u003e","brand":"Good \u0026 Proper Tea","offers":[{"title":"30g Tin","offer_id":55916333793659,"sku":"HBM-TIN30g","price":20.0,"currency_code":"GBP","in_stock":true},{"title":"100g Pouch","offer_id":55584033341819,"sku":"HBM-100g","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/9704\/6934\/files\/Good-and-proper-tea-house-matcha-30-gram-tin.jpg?v=1765553781"},{"product_id":"matcha-essentials-starter-kit","title":"Matcha Essentials Starter Kit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe basics to get you making smooth, creamy matcha at home. Featuring a tin of our House Matcha, a bamboo whisk, sieve and a measure spoon, this matcha starter kit makes the perfect gift for any matcha enthusiast.\u003c!-- notionvc: 6c32cc0a-8c1f-433e-a2ed-97bec6cfa22b --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHouse Matcha (30g)\u003c\/strong\u003e – Smooth and vibrant, this first-flush, shade-grown Matcha is the perfect base for a creamy matcha latte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Whisk (Chasen)\u003c\/strong\u003e – A handmade bamboo whisk, designed to create a smooth, frothy cup of matcha every time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasure Spoon (stainless steel)\u003c\/strong\u003e – A measure spoon for portioning your matcha with precision. Every level scoop is 1.5g.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSieve (stainless steel)\u003c\/strong\u003e - For the smoothest bowl of Matcha, this stainless steel, bamboo handled sieve will help break any clumps before you whisk your matcha.\u003c!-- notionvc: b0f8dd88-5c73-4a05-ab52-a9318d1ccc18 --\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: a3942037-9ab5-4952-b2f2-27e448c33a1f --\u003e\u003c\/p\u003e","brand":"Good \u0026 Proper Tea","offers":[{"title":"Default Title","offer_id":55916218155387,"sku":"GFT-HBM","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/9704\/6934\/files\/Good-and-proper-tea-house-matcha-starter-kit-giftset-three.jpg?v=1763674068"},{"product_id":"signature-matcha","title":"Signature Matcha","description":"\u003cp\u003eOur Signature Matcha is made from the young leaves of the spring harvest of the \u003cem\u003eOkumidori\u003c\/em\u003e cultivar. Stoneground and Kagoshima-grown. \u003c\/p\u003e\n\u003cp\u003eSmooth, sweet and beautifully creamy, it delivers a vivid green cup with a silky texture and deep umami character. With very little astringency and a naturally rounded finish, this is a more refined expression of matcha - one that’s best enjoyed simply, whisked with water as \u003cem\u003eUsucha\u003c\/em\u003e.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eA chance to slow down, and taste just how good matcha can be.\u003cbr\u003e\u003c\/p\u003e","brand":"Good \u0026 Proper Tea","offers":[{"title":"30g Tin","offer_id":56199439483259,"sku":"SBM-TIN30g","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/9704\/6934\/files\/Signature_Matcha_Tin_2.jpg?v=1775814314"},{"product_id":"test-sku-swap","title":"Test Sku Swap","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe basics to get you making smooth, creamy matcha at home. Featuring a tin of our House Matcha, a bamboo whisk, sieve and a measure spoon, this matcha starter kit makes the perfect gift for any matcha enthusiast.\u003c!-- notionvc: 6c32cc0a-8c1f-433e-a2ed-97bec6cfa22b --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHouse Matcha (30g)\u003c\/strong\u003e – Smooth and vibrant, this first-flush, shade-grown Matcha is the perfect base for a creamy matcha latte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Whisk (Chasen)\u003c\/strong\u003e – A handmade bamboo whisk, designed to create a smooth, frothy cup of matcha every time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasure Spoon (stainless steel)\u003c\/strong\u003e – A measure spoon for portioning your matcha with precision. Every level scoop is 1.5g.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSieve (stainless steel)\u003c\/strong\u003e - For the smoothest bowl of Matcha, this stainless steel, bamboo handled sieve will help break any clumps before you whisk your matcha.\u003c!-- notionvc: b0f8dd88-5c73-4a05-ab52-a9318d1ccc18 --\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- notionvc: a3942037-9ab5-4952-b2f2-27e448c33a1f --\u003e\u003c\/p\u003e","brand":"Good \u0026 Proper Tea","offers":[{"title":"Default Title","offer_id":56349729522043,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/9704\/6934\/files\/Good-and-proper-tea-house-matcha-starter-kit-giftset-three.jpg?v=1763674068"}],"url":"https:\/\/www.goodandpropertea.live\/collections\/matcha-tea.oembed","provider":"Good \u0026 Proper Tea","version":"1.0","type":"link"}